Dr. Mithu Roy
Assistant Professor- mithu.roy@gcc.ac.in
Specialization : Marketing Management
Qualification :M.Com, LlB, PhD, PGDHRM
Area of Research : Marketing, Entrepreneurship, HRM, Brand Management, advertising,Sustainable Business Practices, Technology and Education
Book Chapter (5)
1. Dr Mithu Roy, Dr Daisy Das, Abhishek Das, AN ANALYTICAL STUDY ON THE CHALLENGES ENCOUNTERED IN CREATING SUSTAINABLE STARTUPS IN INDIA. VISION FOR VIKSHIT BHARAT @ 2047: OPPORTUNITIES ANDCHALLENGES- A PEER REVIEWED EDITED RESEARCH VOLUME ISBN: 978-93-5879-501-1 Pageno: 1 . 10.25215/9358795018 [2025]
2. DR MITHU ROY, SOURAV SENGUPTA, SPIRITUAL MANAGEMENT FOR TEACHERS IN COLLEGES OF ASSAM- AN EMPIRICAL STUDY. BIZQUEST- BOOK published by EUREKA PUBLICATIONS Vol. 1 ISBN: ISBN 978-93-91260-76-7 Pageno: 192 [2022]
3. DR MITHU ROY, A STUDY ON COVID-19 PANDEMIC AND ITS IMPACT ON MIGRANT WORKERS IN INDIA. INDIA IN THE 21st CENTURY: TRENDS IN COMMERCE, ECONOMY AND SOCIETY- Double blinded peer reviewed book by Eureka Publications ISBN: ISBN 978-93-91260-94-1 Pageno: 155 [2022]
4. DR MITHU ROY, DR GARGI SARMA, MUKUT BARMAN, INDIA'S NEW STRATEGY TO STRENGTHEN ITS POSITION IN SOUTH EAST ASIA; A SHIFT FROM LOOK EAST POLICY TO ACT EAST POLICY. LOOK EAST POLICY: PERSPECTIVES FROM THE SOUTH EASTERN ARCHITECHTURE - Edited Book by Dept of Management, NEHU, Tura campus, Meghalaya ISBN: ISBN 978-93-84869-86-1 [2015]
5. DR MITHU ROY, MOTIVATIONAL FACTORS AND PROBLEMS FACED BY SELF-EMPLOYED WOMEN: A STUDY IN BARPETA DISTRICT OF ASSAM. EMPOWERING YOUTH THRIUGH ENTREPRENEURSHIP - Edited book by Digboi College, Assam ISBN: 978-81-923837-0-5 Pageno: 275 [2012]
Journal (1)
1. DR MITHU ROY, MIGRATION OF YOUTH AND URBANISATION : PROBLEMS ENCOUNTERED AND SUSTAINABLE SOLUTION TO RURAL FLIGHT IN GUWAHATI CITY. CHINAKY- A Research Journal on Humanities and Social Science ( A Bi Annual Referred Journal) Vol. 1 1 ISBN: 2349-0500 [2014]
Journal(Research) (2)
1. DR MITHU ROY, MARKETING AND BRANDING OF TOURISM DESTINATION-A STUDY WITH SPECIAL REFERENCE TO NORTHEAST INDIA. COMED- A Refereed Journal of Commerce Vol. 4 1 ISBN: ISSN 2347-7199 Pageno: 71 [2016]
2. DR MITHU ROY, DR PURABI BHARALI, DR SUMADHUR ROY , A STUDY ON THE MARKETING STRATEGIES OF HANDLOOM COOPERATIVE SOCIETIES WITH SPECIAL REFERENCE TO SILK VILLAGE SUALKUCHI IN ASSAM. THE UTKAL BUSINESS REVIEW Vol. XXIV ISBN: 0975-6191 Pageno: 88 [2012]
FACULTY DEVELOPMENT PROGRAMME, SHORT TERM COURSE/PROGRAMME, SEMINAR/ CONFERENCE, WORKSHOP
UGC sponsored SHORT TERM PROGRAMME/ FACULTY DEVELOPMENT PROGRAMME IN UGC-MMTTC, GAUHATI UNIVERSITY on MOOCs in Higher Education and Lifelong Learning held during 15th May to 22nd May ,2025
One Day FDP on New Age Management Teachers for Faculty Members of Management Institutions organised by Assam Institute of Management in Collaboration With the Association of Indian Management Schools held on 27th May, 2023
SHORT TERM COURSE ON GENDER INEQUALITY in UGC-HRDC, GOA UNIVERSITY held from 18/1/2022 to 24/1/2022
SHORT TERM COURSE ON BUILDING CAPACITIES FOR TEACHERS IN BLENDED LEARNING CONDUCTED BY HRDC-UNIVERSITY OF HYDERABAD held from 14th to 19th March,2022
ONE WEEK National Level FDP organised by Department of Commerce , Dibrugarh University, Assam held from June 10,2020
FIVE DAY FDP for Teachers in the Domain of Commerce/ Management on EMERGING BUSINESS ISSUES Organised by Department of Commerce, School of Management Sciences, Tezpur University, Assam held from May 11-15, 2020
FACULTY KNOWLEDGE SHARING PROGRAM ON 'MODERN TEACHING TECHNIQUES ' organised by ICFAI Business School, Kolkata in association with IQAC, Gauhati Commerce College, Guwahati on 11th July, 2020
SEMINAR AND CONFERENCE
Presented a paper entitled AN ANALYTICAL STUDY ON THE CHALLENGES ENCOUNTERED IN CREATING SUSTAINABLE STARTUPS IN INDIA in ICSSR Sponsored National seminar on Vision for Vikshit Bharat @2047: Opportunities and Challenges organised by Department of Banking in collaboration with IQAC, Gauhati Commerce College, Jorhat held during 6th and 7th May, 2025
Presented a paper titled ETHICS IN INDIAN CORPORATE HOUSES AND THE ROLE OF INDIAN KNOWLEDGE SYSTEM IN THE PRESENT BUSINESS SCENARIO in National Seminar on Reviving Ancient Indian Wisdom: A Multidisciplinary Approach for Sustainable Development through Indian Knowledge System -2025 organised by GLC College, Barpeta Road held on 9th and 10th May, 2025
Presented a paper titled ROLE OF ENTREPRENEURSHIP IN THE LIGHT OF ARTIFICIAL INTELLIGENCE TRIGERRED UNEMPLOYMENT at the Two Day International conference on Emerging Trend in Business and Management- A Lookout for Multidisciplinary Approach for Sustainable Growth urganised by Royal Business School (The Assam Royal Global University,Guwahati) held on 16th and 17th June, 2023
Presented a paper titled A STUDY ON PRESENT AND FUTURE CHALLENGESOF MIGRANT WORKERS IN THE LIGHT OF COVID -19 CRISIS in National Webinar on Migration Challenges: Global, National and for the Economy of the State of Assam in the Context of Covid- 19 organised by IQAC, Nowgong College, Nagaon, Assam held on 9th june,2020
WORKSHOPS
ONE DAY NATIONAL LEVEL WORKSHOP on SYSTEMATIC LITERATURE REVIEW organised by DEPARTMENT OF BUSINESS MANAGEMENT in collaboration with IQAC, Gauhati Commerce College on 3rd June, 2025
ONE DAY NATIONAL LEVEL WORKSHOP on RESEARCH PAPER WRITING organised by NAGALAND UNIVERSITY RESEARCH SCHOLARS' FORUM, NAGALAND UNIVERSITY, KOHIMA CAMPUS held on 8th April, 2025
THREE DAYS NATIONAL LEVEL NATIONAL LEVEL ONLINE WORKSHOP on ADVANCED RESEARCH METHODOLOGY organised by DEPARTMENTS OF M.COM, BBA AND IQAC, GAUHATI COMMERCE COLLEGE ON 16th, 17th and 18th May, 2024
TWO DAYS NATIONAL LEVEL ONLINE WORKSHOP on AI TOOLS IN RESEARCH WRITING AND ETHICAL PRACTICES organised by Department of Accountancy , Gauhati Commerce College, Guwahati held on 25th and 26th April, 2024
1. Merit Certificate from Gauhati University for securing First Class First Position in B.Com in 2002
2. Merit Certificate and Gold Medal from Gauhati University for securing First Class First Position in M.Com in 2004
3. FIRST CLASS THIRD POSIION IN LLB UNDER GAUHATI UNIVERSITY, 2006
NORTH EAST INDIA COMMERCE AND MANAGEMENT ASSOCIATION (NEICMA) lifetime member
1. RESOURCE PERSON in National Webinar on The Impact of Covid 19 pandemic on Indian Economy with Special Reference to The North Eastern Region (NER) organised by Department of Economics and IQAC ,KARMASHREE HITESHWAR SAIKIA COLLEGE, Guwahati held on 3rd july, 2020
2. RESOURCE PERSON in ARYA VIDYAPEETH COLLEGE
3. RESOURCE PERSON in KC DAS COMMERCE COLLEGE, GUWAHATI in a Seminar Entitled Impact of Development in Human Resource Management and Industrial Realtions organised by Department of Management, KCDC College on 07/04/2025
4. RESOURCE PERSON APPOINTED BY ASSAM STATE SCHOOL EDUCATION BOARD, DIVISION II IN ROYAL GLOBAL UNIVERSITY for Teachers Training Programme ( Subject- Financial Literacy) from 22nd to 24th May, 2025
5. RESOURCE PERSON in BARPETA GIRLS COLLEGE
6. RESOURCE PERSON in Gauhati High Court
Master Trainer in Gunotsav, Assam
External Evaluator in Gunotsav Assam
Master Trainer in Parliamentary Election, Assembly Election and Panchayat Election
Secretary of GCC Women's Forum
Convenor of Students Mental Wellness Centre
Convenor of Social media Committe
Co-Convenor: Entrepreneurship Development Cell
Convenor ofCriteria 7 of NAAC Assessment - INNOVATION AND BEST PRACTICES
TEACHER ADVISOR- Debate and Symposium from 2024 till present
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