Dr. Rashmi Rekha Mahanta
Assistant Professor- rashmirekhamahanta@gcc.ac.in
Specialization : Marketing & Finance
Qualification :M.A. (GOLD MEDALIST), H.S. (STATE RANK HOLDER), Ph. D; M.B.A.
Area of Research : Economics, Marketing Management, Consumer Behaviour, Strategic Management, International Business & Marketing, Managerial Economics
Book Chapter (5)
1. DR. RASHMI REKHA MAHANTA, Sampling Estimation, Statistical Inference-I, Statistical Inference-II (Units- 1,2,3). BASIC ECONOMETRICS (ECONOMICS) POST GRADUATE (M.A. SLM of KKHSOU) ISBN: 978-93-91026-56-1 Pageno: 5-56 [2021]
2. DR. RASHMI REKHA MAHANTA, Introduction to OB, Personality & Perception (Units- 9,10). MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR (MBA SLM of KKHSOU) ISBN: 978-81-934003-4-0 Pageno: 175-212 [2019]
3. DR. RASHMI REKHA MAHANTA, RISK IN CAPITAL BUDGETING (Unit-8). FINANCIAL MANAGEMENT (MBA SLM of KKHSOU) 1 Pageno: 141-150 [2018]
4. DR. RASHMI REKHA MAHANTA, Economic Planning & Economic Development (Units- 12, 13). BUSINESS ENVIRONMENT (BBA SLM of KKHSOU ) Pageno: 59-89 [2018]
5. DR. RASHMI REKHA MAHANTA, Industrial Policies & Labour Environment (Units 3 & 7). BUSINESS ENVIRONMENT (BLOCK 1 ) BBA SLM of KKHSOU Vol. 1 Pageno: 37-55, 95-114 [2018]
Book(Edited) (11)
1. DR. RASHMI REKHA MAHANTA & BITOPAN DAS, Consumer Buying Behaviour & Preference towards various In-House Brands of Pantaloons (PT) and Outside Brands (NPT). ABHIGYAN Vol. 4 4 ISBN: 978-93-5780-026-6 Pageno: 24-36 [2024]
2. DR. RASHMI REKHA MAHANTA & DR. JONALI SARMA, “Impact of Covid - 19 on Performance of Small Business Owners at Nagaon District, Assam, India”. India Amid Covid - 19 ISBN: ISBN: 978-93-95606-64-6 Pageno: 99-114 [2022]
3. DR. RASHMI REKHA MAHANTA, DEEPJYOTI BARMAN, A Study on Customer Perception & Satisfaction of the LICI Customers with special focus on issues & challenges of agent recruitment at Guwahati. ABHIGYAN Vol. 3 ISBN: 978-93-5578-177-2 Pageno: 74-89 [2021]
4. DR. RASHMI REKHA MAHANTA, Entrepreneurial Innovation & Regional Development” (Vol-III). Peer Reviewed papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN) Vol. III III ISBN: ISBN 978-93-5407-307-6 [2020]
5. DR. RASHMI REKHA MAHANTA, “Entrepreneurial Innovation & Regional Development” (Vol-IV). Peer Reviewed research papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN) Vol. IV ISBN: 978-93-5407-923-8 [2020]
6. DR. RASHMI REKHA MAHANTA & RITURAJ MAHANTA, MEDICAL TOURISM OPPORTUNITIES IN NORTH-EAST INDIA. ENTREPRENEURIAL INNOVATION & REGIONAL DEVELOPMENT - A COLLECTION OF SELECTED RESEARCH PAPERS Vol. III ISBN: 978-93-5407-307-6 Pageno: 75-82 [2020]
7. Dr. Rashmi Rekha Mahanta & Himangshu Sekhar Bharadwaj, A Study on Various Marketing Collateral Used by Cement Brands as a Tool to Improve Signalization & Visibility at a Point of Sale. ABHIGYAN Vol. 2 ISBN: ISBN:978-81-925322-8-8 Pageno: 17-39 [2018]
8. DR. RASHMI REKHA MAHANTA, ABHIGYAN ( Research Papers ). ABHIGYAN Vol. 2 ISBN: ISBN: 978-81-925322-8-8 [2018]
9. DR. RASHMI REKHA MAHANTA & HIRAKJYOTI SARMAH, BRAND EQUITY OF "MODI BRAND" - POLITICAL BRANDING IN INDIAN ELECTION CAMPAIGNS. Management Strategies in New India with special reference to North East India ISBN: 978-81-925322-3-3 Pageno: 282-290 [2017]
10. DR. RASHMI REKHA MAHANTA, A study on the South Asia’s Regional Cooperation with some highlight on India’s Position. SOUTH ASIA- PAST, PRESENT AND BEYOND Vol. 1 ISBN: ISBN 978-93-81563-64-9 Pageno: 731-741 [2016]
11. DR. RASHMI REKHA MAHANTA & MANMIT MAHANTA, An Analysis of the Impact of Library Resources in pursuit of Higher Education by Research Scholars - A Study of Few Universities in the North-Eastern Region. BEHAVIOURAL CHANGES OF STUDENTS IN HIGHER EDUCATIONAL INSTITUTIONS - ISSUES & TRENDS Vol. I ISBN: 978-81-925322-0-2 Pageno: 158-167 [2015]
Conference (1)
1. DR. RASHMI REKHA MAHANTA, DR. RINALINI KAKATI, A Study on Co-integrating Relationship between Inflation and its Determinants in India. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INTERDISCIPLINARY RESEARCH IN TECHNOLOGY AND MANAGEMENT (IRTM, 2021) 26–28 FEBRUARY, 2021, KOLKATA, INDIA FIRST ISBN: ISBN: 978-1-003-20224-0 (ebk) Pageno: 265-278 . 10.1201/9781003202240 [2021]
Journal(Research) (2)
1. DR. RASHMI REKHA MAHANTA, DR. RINALINI KAKATI, Understanding the dynamics of Core Inflation of Newly Created Consumer Price Indices of India. Quarterly Journal of Indian Institute of Finance, FINANCE INDIA Vol. Vol XXXIII No.3 ISBN: ISSN 0970-3772 Pageno: 585-608 [2019]
2. DR. RASHMI REKHA MAHANTA, DR RINALINI KAKATI, Insights of New Consumer Price Indices of India. UGC Approved Journal IJETMAS Vol. Volume 5 Issue 7 ISBN: ISSN 2349-4476 . 16/07/2017 [2017]
PAPER PRESENTED IN SEMINARS / CONFERENCE
- Presented a paper titled “A Study on the Rising Tide of Solar Energy Adoption in Assam”, at the 12th International Conference on Sustainability at Indian Institute of Management (IIM) Shillong, Meghalaya, held from 20/11/25 to 22/11/25.
- Presented a paper titled “Strategies for Promoting Solar Energy in Northeast India” at the International Seminar on Sustainable Business Transformation: Innovations, Policies and Inclusive Practices for Viksit Bharat @2047 organised by Department of Commerce College, Gauhati University, Assam on 11th – 12th August, 2025.
- Presented a paper titled “Hybrid Work Model: A Paradigm Shift” at the International Seminar on Business and Sustainability, held in St. Edmund’s College, Shillong, Meghalaya, on 26th April 2024.
- Presented a paper titled “A comparative analysis of the Library facilities provided by the Management Institutes to generate reading habits- A study in Guwahati City of Assam”, in the UGC sponsored National Seminar on “Creation of Reading Habit in the Society”, held in Gauhati Commerce College, in collaboration with Assam College Librarian Association (ACLA), on 18th and 19th of May 2012.
FDP
1. Completed the UGC approved Short-term Professional Development Programme on “Implementation of NEP 2020 for University and College Teachers” held from 12-20 June 2023” under Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching,
2. Completed One-week Faculty Development Programme on “Open Source Tools for Research” from June 08-June14, 2020, organized by the Teaching Learning Centre, Ramanujan College, University of Delhi, and sponsored by the Ministry of Human Resource Development Pandit Madan Mohan Malaviya Mission on Teachers and Training.
3. Completed a 4-week Induction/Orientation Programme for “Faculty in Universities/Colleges/Institutes of Higher Education” from June 26-July 24, 2020, organized by the Teaching Learning Centre, Ramanujan College, University of Delhi, under the aegis of Ministry of Human Resource Development Pandit Madan Mohan Malaviya Mission on Teachers and Training.
4. Participated in the Faculty Development Program (FDP) on “Emerging Dimensions of Management Education”, organized by Assam Institute of Management (AIM) and sponsored by the Association of Indian Management Schools, on 2nd February 2019
5. Participated in the UGC sponsored Short-term course on “Emerging Issues in Management and Global Economy”, from 3rd Feb to 9th Feb 2014, organized by the Academic Staff College, Gauhati University.
6. Participated in the AICTE sponsored FDP on “Contemporary and Modern Approaches of Teaching Methods for Management Students”, held from 4th June to 16th June 2012, and organized by Gyan Sagar Foundation Group of Institutions, Guwahati.
WORKSHOP
1. Completed the NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MMTTP) of UGC organized by MMTTC, Gauhati University from 01/02/2024 to 09/02/2024.
2. Participated in an Online Curriculum Workshop conducted in December 2020 on BBA in Rural Management and MBA in Rural Management conducted by Mahatma Gandhi National Council of Rural Education, Hyderabad. The workshop focused on Course Structure, Curriculum, Aspects of Rural Management and Entrepreneurship Opportunities available in the Rural Sector.
3. Participated in the ICSSR sponsored workshop on “Developing Project Proposal in Social Science Research”, organized by the Omeo Kumar Das (OKD) Institute of Social Change and Development, held on 10th March 2006.
1. STATE RANK HOLDER (5th Position) in HIGHER SECONDARY EXAMINATION conducted by A.H.S.E.C in 1999.
2. GOLD MEDALIST in M.A. (ECONOMICS) from GAUHATI UNIVERSITY in 2004.
1. Chairperson for the Scientific Paper Presentation in the International Conference on “Ethics in Healthcare-Multidisciplinary Approach” on 21st and 22nd February 2020, organized by Asian Institute of Nursing Education (AINE), Guwahati.
2. Resource Person at Dudhnoi College during the 40-hour Certificate Course titled “Entrepreneurship Management Development Programme” organised by Dept. of Economics and IIC, Dudhnoi College under the sponsorship of office of the Development Commissioner (MSME), Govt. of India, held from 12-03-2023 to 16-03-2023.
3. Resource Person for the Training Program of NSSO Zonal Office on “Elements of Communication and Behavioural Skill”, and the Sessions taken was on: “Time Management”, organised at the Zonal Office, NSSO (FOD), Northeast Zone, from 18-07-2018 to 20-07-2018.
4. Resource Person for the Training Program on: “Elements of Communication and Behavioural Skill” organised at the Zonal Office, NSSO (FOD), Northeast Zone, on from 20-07-2016 to 22-07-2016. Sessions taken were: “Stress Management & Time Management”,
5. Resource Person for the Training Program of NSSO Zonal Office on “Elements of Communication and Behavioural Skill”, and the Sessions taken was on: “Team Building & Stress Management”, organised at the Zonal Office, NSSO (FOD), Northeast Zone, from 08-06-2015 to 10-06-2015.
6. Resource Person for the Training Program of NSSO Zonal Office on “Elements of Communication and Behavioural Skill”, and the Sessions taken was on: “Managing Change at Workplace & Time Management”, organised at the Zonal Office, NSSO (FOD), Northeast Zone, from 03-12-14 to 05-12-14.
1. Joint Convener of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN)” organized by the Department of MBA, Gauhati Commerce College on 23rd & 24th October, 2019
2. Joint Convener of the National Seminar on “Management Strategies in New India with Special Reference to North East India” organised by the Department of MBA, Gauhati Commerce College in collaboration with Guwahati Management Association on 17th November, 2017.
3. Content Writer for BBA & MBA Courses of K.K Handique State Open University (KKSOU) in subjects: Management Process and Organizational Behaviour, Financial Management and Business Environment
4. External Examiner for practical examination of SIP of 4th Semester P.G. Program, Dept of Management, Assam Down Town University in 2022
5. Guest Faculty to AIMT for the subject Managerial Economics.
6. Question Paper Setting for differnt Univertisities.
7. Project Guide for Summer Internship Projects of MBA students.
8. Organized Industrial Visit for MBA students of GCMS
9. Editor of the Newsletter “ANURANAN - THE RESONANCE”, annual publication of the MBA Department.
10. Editor of the Souvenir “QUASAR” from 2010 to 2024, published annually during Quasofiesta.
No Projects Found!
1. Title of the Invention :SMART COMPUTING DEVICE FOR TRACKING CUSTOMER RELATIONSHIP MANAGEMENT DATA
Name of the Applicant: Dr. Rashmi Rekha MahantaApplication Number: 6479366
Filing Date: 2025-10-13
Year: 2025
Status: Granted
Country: United Kingdom