Masters of Commerce

Dr. Dhriti Das Deka

Assistant Professor
  • dhriti.d@gcc.ac.in

Specialization : Marketing Management
Qualification :M. Com., Ph. D.
Area of Research : Tourism, Consumer Behaviour, Entrepreneurship, International Business, Marketing

Book Chapter (7)

1. Dr. Dhriti Das, Master of Commerce Semester-3, Paper COM 3076, (Unit 11:Ethical Organizations, Code of Ethics, Ethics Committee & Unit 18:Sustainability Reporting by Corporate, Principles of Responsible Investment). Ethics, Corporate Governance & Sustanaibility, Centre for Distance and Online Education  ISBN: ISBN: 978-81-992787-5-2 https://www.gucdoe.in/sites/default/files/COM_3076_BE.pdf [2025]

2. Dr. Dhriti Das, Masters of Commerce Semester-2, Paper-COM 2076 BLOCK 1 (Unit 1 : Introduction to Marketing Research & 2: Marketing Research Management ). Marketing Research & Consumer Behaviour,Gauhati University, Centre for Distance and Online Education,  ISBN: ISBN: 978-81-980804-2-4 https://www.gucdoe.in/sites/default/files/COM_2076.pdf [2024]

3. Dr. Dhriti Das, Changing Trend in Contemporary Management Education- Problems & Prospects. Saud- The Merchant  ISBN: 978-81-960230-3-4 [2023]

4. Dr. Dhriti Das, Agro-based Clusters: A Tool for Effective Management for Regional Development. Agriculture & Allied Activities in India - Problems & Prospects  First  ISBN: 978-93-92108-79-2  Pageno: 262-279 [2023]

5. Dr. Dhriti Das, Mindful Leadership in Educational Institutions. Ek Atmik Jatra  ISBN: ISBN: 978-93-95103-33-6 [2022]

6. Dr. Dhriti Das, Digital Banking- Paving the Road towards Incredible Assam. Changing Dynamics in Business and Management: Technological Intervention & Environmental Responsiveness  First  ISBN: 978-93-91158-56-9  Pageno: 223-239 [2022]

7. Dr. Dhriti Das, Vietnam as a Model for Tourism Innovation in North-East India. Entrepreneurial Innovation & Regional Development Vol. 4  ISBN: ISBN: 978-93-5407-923-8  Pageno: 333-344 [2020]

Book(Authored) (1)

1. Dr. Dhriti Das, Unit 2: Business Environment and Unit 3: Planning & Organising. Book: Business Organisation and Management ( 1st Semester), As per FYUGP syllabus of Gauhati University, NEP 2020  First  ISBN: 978-93-49424-39-5 [2025]

Conference (1)

1. Dr. Dhriti Das, Online Marketing of Sericulture Industry in Assam,. E-Commerce: An Emerging Issue in the Global business  First  ISBN: 978-93-5126-143-8  Pageno: 58 [2013]

Journal(Research) (3)

1. Dr. Dhriti Das, Social Responsibility, An impetus to technological innovation and Social Entrepreneurship: A Case Study. The Indian Journal of Technical Education Vol. 47  1  ISBN: ISSN: 0971-3034 (Indexed in the UGC-Care Journal)  Pageno: 54-58 https://www.researchgate.net/publication/388396892_Social_Responsibility_An_impetus_to_technological_innovation_and_social_entrepreneurship [2024]

2. Dr. Dhriti Das, Role of FDI in Tourism Industry with Reference to North Eastern Region of India. Advances in Economics and Business Management (AEBM), A Double Blind Peer-Reviewed Journal Vol. 3  7  ISBN: p-ISSN: 2394-1545, e-ISSN: 2394-1553  Pageno: 704-706 https://www.academia.edu/129279432/Role_of_FDI_in_Tourism_Industry_with_Reference_to_North_Eastern_Region_of_India [2016]

3. Dr. Dhriti Das, Social Loafing: A Perturb in Human Resource Management. Globsyn Management Journal, Double Blind Reviwed Journal Vol. 8  1&2  ISBN: ISSN 0973-9181  Pageno: 88 https://scholar.google.co.in/citations?user=VtlM90QAAAAJ&hl=en [2014]

       

 Faculty Development Programme

1.  Online FDP organised by Teaching Learning Centre, Ramanujan College, University of Delhi, sponsored by MHRD, Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching from 18th May to 3rd June, 2020 on Managing Online Classes and Co-Creating MOOCS 2.0 International

2. Online FDP organised by Teaching Learning Centre, Ramanujan College, University of Delhi, sponsored by MHRD, Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching from 8th June to 14th June, 2020 on Open Source Tools for Research International

3. Online FDP organised by Malaviya Mission Teacher Training Programme of UGC, Gauhati University from 1st to 9th February, 2024 on NEP 2020 Orientation & Sensitization Programme National

4.  Online FDP organised by Bombay Teachers’ Training College, HSNC University, Mumbai along with Department of Education, University of Mumbai from 12th May to 16 thMay, 2020 on Knowledge Generation in Education during Covid-19 Pandemic International

5. Online FDP organised by Nallamuthu Gounder Mahalingam College, UG Dept. of Commerce- Business Process Services from 15th May-18th May, 2020 on Opportunities & Challenges in Post Covid- 19 era Industry Snapshot National 

6. Online FDP organised by Don Bosco Institute of Technology , New Delhi from 14th to 18th July, 2025 on Capacity Building in Higher Educational Institutions (HEIS)- The Challenges & Opportunities National

7. Online FDP organised by Sikkim University (A Central University), Dept. of Management from 10th to 12th August, 2020 on Data Visualisation & Statistical Analysis using SYSTAT International 

8. Online FDP organised by Mother Theressa, College of Engineering & Technology on 4th & 5th August, 2020 on Sustaining Academics: The Role of Teacher’s in Tackling Post COVID-19 International

9. Online FDP organised by Assam Institute of Management in association with Association of Indian Management Schools on 27th May, 2023 on New Age Management Teachers National

10. Online FDP organised by Dept. of Accountancy, Gauhati Commerce College in association with eSupport for Research (MSME UDYAM Registered Enterprise) on 25th and 26th April, 2024 National 

11.  Online FDP organised by Department of Business Management, Gauhati Commerce College on 3rd June, 2025 on Systematic Literature Review National 

12.  Online FDP organised by Student Research & Development Cell- Atlas SkillTech University from 23rd to 29th March, 2023 on Sustainable Ideas for Business in the New Normal International

13.  Online FDP on SLR using AI Tools organised by Meerashpa Learning Solutions on 23rd September, 2023 National

14.  Online FDP on Sustainable Opportunities for Faculty in Post Covid Scenario organised by Magestic Technology Solutions Pvt.Ltd. on 14th June,    2020 International

15. Online FDP on Research Insights & Publication Strategies organised by National Foundation for Entrepreneurship Development in association with Magestic Technology Solutions Pvt.Ltd. on 24th May, 2020 International

16. Faculty Training Programme on Emotional Intelligence-The Key to Personal and Professional Success organised by MIT WORLD PEACE UNIVERSITY, PUNE on 6th August, 2025 International

 

 

                                                                                                     Workshop

1.  Workshop organised by OKD Institute of Social Change & Development (ICSSR Sponsored) from 2nd to 11th January, 2013 on Research Methodology in Social Sciences National

2. Worshop organised by Bayesian & Interdisciplinary Research Unit(BIRU), Indian Statistical Institute(ISI) & Dept.of Statistics, Arya Vidyapeeth College,Ghy from 17th-22nd November, 2014 on Short-term Course on Statistical Methods National 

3. Online Workshop organised by K.C. Das Commerce College, Dept. of Statistics & Mathematics on Application of SPSS in Social Science Research on 8th August, 2020 National 

3. Workshop organised by S.B. Deorah College,Ghy (UGC Sponsored) on 9th and 10th May, 2014 on Research Report Writing National

4. Online Workshop organised by Elsevier Researcher Academy on How to Conduct Evidence-Based Research on 6th May, 2020 International

5. Online workshop- Cursa on Intellectual Property on 5th May, 2020 International

6. Online Workshop organised by Elsevier Researcher Academy on Plagiarism on 6th May, 2020 International 

7. Online workshop- Cursa on Digital Marketing on 6th May, 2020 International

8. National Level Higher Education Teachers’ Conference,2023 on Transformative Reforms in Higher Education in the light of NEP-2020, organised by Vidya Bharati Uchcha Shiksha Sansthan(VBUSS), Assam Prant in association with Gauhati University on 17th October,2023 National

9. State Level Discussion on Engagement of Artificial Intelligence(AI) Tools in Education, organised by Indian Accounting Association, Guwahati Branch. Regional 

10. State Level Users’ Orientation Programme organised by Dr. B.K.B library & IQAC of Gauhati Commerce College in collaboration with North East Regional Centre-National Digital Library of India,(NDLI-NERC),IIT Guwahati, on 27th December 2021 Regional

11. Attended A Digital Talk on “ Not just Fabric, Wear your Freedom”- An initiative under Indian Knowledge System organised by Department of Business Management, Gauhati Commerce College on 7th August, 2025 National 

12.  "AI Tools in Research Writing and Ethical Practices" organised by Gauhati Commerce College in association with eSupport for Research MSME UDYAM Registered enterprise on 25th and 26th April,2024 National

13. Online Workshop on Advanced Research Methodology organised by Department of M.Com, BBA and IQAC on 16th , 17th & 18th May, 2024 National     

                                                 

                                       Paper Presentation in Seminars and Conferences

 

  1.  Problems and Prospects of Inflow of FDI in Tourism Industry with Special Reference to Northeastern Region, ICSSR sponsored National Seminar on Foreign Direct Investment in Retail Sector and its Impact on Employment and Investment with Special Reference to Northeastern Region, organized by Department of Commerce, Gauhati University, held on 30 and 31 March 2013.

  2. Development of Women Entrepreneurs in the Handloom Sector with Special Reference to Baksa District under BTC, National Seminar on Entrepreneurship and Inclusive Growth organized by the Department of Commerce, North Eastern Hill University, Shillong, held on 21st and 22nd March 2013.

  3. Social Loafing, a Concern in Human Resource Management, Globsyn Management Conference held on June 6th  2014, organized by Globsyn Business School, Kolkata.

  4. Role of FDI in Tourism Industry with reference to North-Eastern Region of India, World Congress on Innovative Research in Management of Marketing, Accounting, Business, Entrepreneurship, Economics and Tourism, organized by Krishi Sanskriti Publications, held on 3rd July 2016 at Jawaharlal Nehru University, New Delhi.

  5. Vietnam as a model for Tourism Innovation in North East India, ICSSR sponsored International Seminar on Entrepreneurial Innovation and Regional Development- A bridge between North East India and ASEAN, held on 23rd and 24th October 2019, organized by Department of MBA(GCMS), Gauhati Commerce College.

  6. Digital Marketing-Paving the Road Towards Incredible Assam, National Seminar on Changing Dynamics in Business and Management: Technological Intervention and Environmental Responsiveness, held on 22nd and 23rd October 2019, organized by Department of Commerce, Gauhati University.

  7. ICTs for Empowerment of Women- A Case Study on SoochnaPreneur, ICSSR sponsored International Conference on Transforming India: Achieving Sustainable Livelihood in the Era of Viksit Bharat@2047, held on 26th March 2025, organised by Faculty of Commerce, S.B.M.S. College Sualkuchi, Assam.

  8. Green is the new Luxury: Understanding the power of Green Branding, ICSSR sponsored International Seminar on Sustainable Business Transformation: Innovation, Policies and Inclusive Practices for Vikshit Bharat @2047, held on 11th & 12th August,2025, organised by Dept. of Commerce, Gauhati University in association with Gauhati University Commerce Dept. Alumni Association

  9. Online Marketing of Sericulture Industry in Assam, UGC-sponsored National Seminar organized by Sibsagar Commerce College, held  on 26th and 27th April 2013.

  10. Sericulture Industry of Assam- its Possibilities Under Look East Policy, ICSSR sponsored International Seminar on Look East  Policy: Perspectives from the South East Asian Architecture held on 26th and 27th June 2015 organized by the Department of Management, North Eastern Hill University, Tura Campus, Meghalaya

  11. NEC sponsored National Seminar organized by Gauhati Commerce College in association with FINER(NER )on Emerging Trends in Finance, Accounting, and Management of Business with reference to North Eastern Region.

  12. Event Tourism: An Emerging Vista in the Tourism Industry, UGC-sponsored National Seminar on Tourism Development in North-East India: Prospect and Challenges, organized by Department of Commerce, B.H.  College, held on 25th and 26th  June 2015.

  13. ICSSR Sponsored National Seminar on Financial Services in India: Emerging Issues and Trends, organized by Department of M.Com, held on 21st and 22nd March,2018.

Best Paper Awardee in International Conference Organised by The Assam Royal Global University and IIE on 30th & 31st May, 2024 for the paper 

"Social Responsibility, An impetus to technological innovation and SocialEntrepreneurship: A Case Study"

 

Life Member of North East India Commerce and Management Association (NEICMA)

 

 

 

 

 

 

1. External Expert for Viva Voce Examination for B.Com F & A VAC Project Viva on 5 th January, 2024 by Royal School of Commerce of the Assam Royal Global University.

2.  External Expert for Viva Voce Examination of B. Com 1st Semester Value-Added Course Project Report on subject named Innovation and
Startup Ecosystem of India on 4 th December, 2023 by Royal School of Commerce of the Assam Royal Global University.

3. External Examiner for PG Program (MBAS) under Faculty of Commerce & Management, Assam Down Town University, Subject: 1.
Industry Internship Report :(22MBAS2211R) on 31 st May 2024.

  1. Examiner Dept. of Commerce, under Gauhati University
  2. Scrutinizer Dept. of Commerce, under Gauhati University
  3. Invigilator for conducting Combined Competitive (Preliminary)Examination, 2016
  4. Invigilator in ADRE 2024, Govt. of Assam, conducted by SEBA on 15 th September,2024.
  5. Editor of a book published by Research & Publication Cell, Gauhati Commerce College on Students’ Seminar (Talk Cum Discussion Papers), 2018 with ISBN: 978-81-925322-4-0
  6. Editor of Souvenir Banijjya-Bodhan published by Dept. of M.Com, Gauhati Commerece College on occassion of Silver Jubilee Ceremony of Dept. of Post Graduate.
  7. Content Writer for B.Com 3rd & 4th Semester Programme by Krishna Kanta Handique State Open University for the year 2017 & 2022
  8. Content Writer for Self-learning material for Gauhati University IDOL, M.Com(Commerce) Programme, 2022.
  9. Content Writer for SLM for Gauhati University CDOE-M.Com Programme for the Paper Ethics, Governance and Sustainability 
  10. Paper Setter of Krishna Kanta Handique State Open University
  11. Paper Setter for PG Programme under Directorate of Distance Education, Dibrugarh University, Dibrugarh 2015 for the subjects Marketing Management and Organisational Behaviour & Theory.
  12. Member of Organising Committee on Online Workshop on Advanced Research Methodology organised by Department of M.Com, BBA and IQAC on 16th , 17th & 18th May, 2024 National
  13. Internal Officer for Viva on Dissertation of M.Com 3 rd Semester.
  14. Reviewer of Inderscience Publishers.
  15. Assistant Secretary of GCC Women's Forum
  16. Convenor  of Criteria 5 of NAAC Assessment- Student Support & Progression 

No Projects Found!

1. Title of the Invention : A Method for Analysing Adoption Intention of E - Book usage among students during COVID 19

Name of the Applicant: Dr. Dhriti Das
Application Number: 2023/03842
Filing Date: 2023-03-27
Year: 2023
Status: Granted
Country: Republic of South Africa